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Rebranding America by Bono:  The world sees that America might just hold the keys to solving the three greatest threats we face on this planet: extreme poverty, extreme ideology and extreme climate change. The world senses that America, with renewed global support, might be better placed to defeat this axis of extremism with a new model of foreign policy. It starts with a quotation from a speech Obama gave at the United Nations last month:

“We will support the Millennium Development Goals, and approach next year’s summit with a global plan to make them a reality. And we will set our sights on the eradication of extreme poverty in our time.”

They’re not my words, they’re your president’s. If they’re not familiar, it’s because they didn’t make many headlines. But for me, these 36 words are why I believe Mr. Obama could well be a force for peace and prosperity — if the words signal action.

Many have spoken about the need for a rebranding of America. ... In my view these 36 words, alongside the administration’s approach to fighting nuclear proliferation and climate change, improving relations in the Middle East and, by the way, creating jobs and providing health care at home, are rebranding in action.

These new steps — and those 36 words — remind the world that America is not just a country but an idea, a great idea about opportunity for all and responsibility to your fellow man.

 

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