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Rebranding America by Bono: The world sees that
America might just hold the keys to solving the three greatest
threats we face on this planet: extreme poverty, extreme
ideology and extreme climate change. The world senses that
America, with renewed global support, might be better placed to
defeat this axis of extremism with a new model of foreign
policy. It starts with a quotation from a
speech Obama gave at the United Nations last month:
“We will support the Millennium Development Goals, and
approach next year’s summit with a global plan to make them a
reality. And we will set our sights on the eradication of
extreme poverty in our time.”
They’re not my words, they’re your president’s. If they’re
not familiar, it’s because they didn’t make many headlines. But
for me, these 36 words are why I believe Mr. Obama could well
be a force for peace and prosperity — if the words signal
action.
Many have spoken about the need for a rebranding of America.
... In my view these 36 words, alongside the administration’s
approach to fighting nuclear proliferation and climate change,
improving relations in the Middle East and, by the way,
creating jobs and providing health care at home, are rebranding
in action.
These new steps — and those 36 words — remind the world that
America is not just a country but an idea, a great idea about
opportunity for all and responsibility to your fellow man.
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